A recent article by PCWorld encourages gamers to consider buying a rig instead building one. This is mainly due to the current exorbitant prices of video cards and memory. PC builders acquire parts in bulk with a much deeper discount which they can pass along to consumers. Buyers can therefore save hundreds of dollars by buying pre-built systems. You lose the fun and freedom of building one, but you will be rewarded by a few hundred dollars, which you can spend on other things.