Apple is scheduled to release the 4th version of Apple TV on September 9. The target price is rumored to be between $150-$200. At that price, it better be really good. Roku is $99 while Chromecast and Amazon Fire TV are less than $40 dollars. The new Apple TV biggest feature is said to be with the remote. For owners of streaming boxes now, can Apple do enough to convince them to forego their current devices and buy an Apple TV for $200. That question will be answered when Apple introduces the Apple TV on September 9. Here are few articles about the upcoming Apple TV: ComputerWorld, 9to5Mac, and Gizmodo.
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