Netflix customers are up in arms about the recent price increase. I currently pay $10 a month for DVDs, as well as access to the online streaming service. I like to have both, but Netflix wants to increase it to $16 to cover the cost of its DVD business. Remember, Netflix started out as a DVD mail-in business.
I would consider dropping the DVD service, and subscribe to the online streaming service only. But, there’s a problem. Not all titles are available for streaming. I think many customers would choose streaming if the titles were available. Since they are not, customers feel like they are being screwed by Netflix.
If there was ever a lesson in keeping your customers happy, this was it. Netflix should have listened to its customers. I suspect many loyal Netflix customers will cancel their subscription including myself. I don’t know how Netflix could justify a 60% increase in price, especially in this economy.
And, what’s the point of having Netflix with only half a service.