ESPN plans to bring 2010 World Cup in 3-D:
The new “ESPN 3-D” service plans at least 85 live sporting events during its first year, starting with the opening FIFA World Cup match between South Africa and Mexico on June 11, ESPN and ABC Sports president George Bodenheimer said.
Up to 25 World Cup matches will be shown on what ESPN called “the industry’s first 3-D television network” along with college basketball, college football and other US domestic sports events.
Electronics giant Sony, Discovery Communications and IMAX Corp. announced meanwhile that they were creating a joint venture to “develop the first 24/7 dedicated 3-D television network” in the United States.