Brilliant Marketing: The MacBook Air Floats

I saw this video from Gizmodo this morning. It shows the MacBook Air suspended by a single balloon at a Mac store. Is it for real? Is the MacBook Air really that light? After a few seconds, I realized there is no way a single balloon that small can suspend a 2 lb MacBook Air in the air . It would take a few more balloons than that. That is some hot air.

Actually, it will take more than hot air to suspend a MacBook Air. Helium doesn’t cut it. Perhaps hydrogen. It’s just that the balloon is just too small to buck gravity with a 2lb payload. Notice the balloon doesn’t move at all.¬†As it turns out, the balloon is actually suspended by a string.

Here are some of the funny and interesting comments from the article:

I walked by the apple store yesterday. The balloon was suspended by wires.

Kind of ruins the illusion when you’re leaving work late one night, and you see a bunch of Apple employees hanging up the baloon by fish wire.

Although this is obviously held up by some wires, it would be interesting to see how many balloons it takes to get it off the ground.

And of course, some mathematician tries to explain it all.

MacBook Air: 1060 grams
Approximate volume: 0.68*29.95*19.2=391 cm^3
Average Balloon: 11410 cm^3
Average Balloon: 16.3 grams

Total volume: 11801 cm^3
Total mass: 1076 grams

Density of MBA: 0.09117 g/cm^3 (STP)
Density of Air: 0.00128 g/cm^3 (STP)

The MacBook Air and balloon are 70 times denser than air, and therefore, will not float.

Please check my math.

Yea, somebody check his math.

I say this is brilliant marketing from Apple. Now, I really believe the MacBook Air is really that light. I own one.

The Emergence Of Video SEO

Video SEO is like website search engine optimization, but it is all about your video submissions to the online social video sites. If you are not using video to promote your business online, then you are missing out on a lot of extra sales. Videos are soon replacing the way most people look for information on the internet.

When you upload you video, think about your content, your meta data, your video promotion, and your community. When you consider these four categories when you create and submit your videos you will increase your chance for a first page search results ranking. Your objective is to not be buried under all the other video submissions.

Did you know that the average online video site receives twenty hours of video submission per minute? You see now why you have to optimize your video submissions. Content is the most important part of the optimization process. But do not expect to create one video and control the search rankings.

Meta data is not as important as the other factors in your video optimization, but it is a factor. If you have a video with great content and effective Meta data, you have a key to success. If you have on the other hand, a video with mediocre content, but great Meta data, you will not rank high on the search result pages. Meta data refers to the title of your video, your video description, and video tags.

On the other hand, promotion of your video is critical. One way to promote your videos is to use social networking online sites. You can build your following and then send out messages to your followers that you have uploaded a new video, one that they will find valuable.

Your video will be ranked higher when you build a community. Build a brand by creating a profile video home page so people can find your other videos quickly by going to one web page on the video website. This takes more effort, but your site will be more organized and your videos will be ranked higher.

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To see what Video SEO can do for you, click on the link and request a free VSEO campaign analysis for your business.

Reprinted with permission from Cothivale Books Article Directory.