Skewing Prices Based On Location

Gizmodo just ran a piece how some websites would skew their online prices depending on where you live. Of course, this is entirely possible based on info they already have about you, when you log in with your account info. Wireless providers have been doing this for years, presenting different types of phones and services based on the zip code provided. Shipping rates have also varied based on location. That’s understandable, but online prices being different based on where you live is bit discriminatory. I wonder if you can fool the system by logging into different web proxy servers with IP addresses that are registered in different parts of the country. Anyhow, interesting stuff.