Amazon Kindle DX Down to $379

Amazon just the Kindle DX down by $110 to just $379. The latest Kindle will ship July 7. You can read more about the Kindle DX from IW’s article:

Called “Pearl,” E Ink says the contrast ratio of the display is about 50% greater than the previous generation. E Ink technology, which is used in most e-readers, only displays text and graphics in black and white, but offers a reading experience with less eyestrain than a typical LCD screen used with PCs. In addition, E Ink-powered displays can be viewed in direct sunlight with no glare.

Amazon started taking pre-orders Thursday for the new Kindle DX, which sports a 9.7-inch diagonal screen. The standard Kindle has a 6-inch screen and sells for $189. Both e-readers come with 3G wireless technologies that Amazon provides without charge for buying and downloading e-books from its store.

Amazon’s focus on selling e-books is reflected in other recent announcements. The retailer this week released a new version of the Kindle software that makes it possible to play audio and video embedded in e-books. The new app is only for Apple’s iPhone, iPad and iPod Touch, but is expected to be expanded to other platforms in the future.

In releasing the software, as well as a handful of multimedia books for $10 each, Amazon is trying to stay ahead of rivals, particularly Apple. The latter company launched its own iTunes bookstore along with the iPad tablet computer in April.

Kindle DX

Here are some of the features of Amazon’s Kindle DX:

  • Slim: Just over 1/3 of an inch, as thin as most magazines
  • Carry Your Library: Holds up to 3,500 books, periodicals, and documents
  • Beautiful Large Display: 9.7″ diagonal e-ink screen reads like real paper; boasts 16 shades of gray for clear text and sharp images
  • Auto-Rotating Screen: Display auto-rotates from portrait to landscape as you turn the device so you can view full-width maps, graphs, tables, and Web pages
  • Built-In PDF Reader: Native PDF support allows you to carry and read all of your personal and professional documents on the go
  • Wireless: 3G wireless lets you download books right from your Kindle DX, anytime, anywhere; no monthly fees, no annual contracts, and no hunting for Wi-Fi hotspots
  • Books In Under 60 Seconds: You get free wireless delivery of books in less than 60 seconds; no PC required
  • Long Battery Life: Read for days without recharging
  • Read-to-Me: With the text-to-speech feature, Kindle DX can read newspapers, magazines, blogs, and books out loud to you, unless the book’s rights holder made the feature unavailable
  • Big Selection, Low Prices: Over 275,000 books; New York Times Best Sellers and New Releases are only $9.99, unless marked otherwise
  • More Than Books: U.S. and international newspapers including the New York Times and Wall Street Journal, magazines including The New Yorker and Time, plus popular blogs, all auto-delivered wirelessly

It looks great, but at $489! Who could afford? In this economy? Maybe, Amazon is not really targeting students, but the over 40 crowd.