Google Image Encoder

There’s a new open-source image encoder from Google that can reduce jpeg files even further, as far down as 35%. The resulting reduction results in faster loading websites and less waiting times. The new image reduction algorithm is called Guetzli, which means cookie in Swiss German.

Guetzli works during what is known as the quantization stage, in which parts of the visual quality are reduced to make the file smaller. Guetzli tries to minimize the quality loss while still making the cuts necessary to improve the file size, the post said.

Read TechRepublic’s post about Guetzli.