Interesting move by Amazon to kick out a couple of competing streaming media players. Chromecast and Apple TV are no longer being sold at Amazon.com. Clearly, Amazon wants to promote its own product, the Fire TV, as well as protect and promote its own Prime Video streaming service.
Apple TV has dropped to fourth place in the streaming-media market. Roku, Chromecast and Apple Fire are outselling Apple TV this year. Rumor has it that Apple will be releasing a new Apple TV in the fall. Apple is trying to regain some of the loss market share. Part of the reason for the loss of sales is neglect from Apple. Apple TV hasn’t had a major upgrade in four years. The announcement in a few weeks can’t come soon enough.