Microsoft is willing to pay up to $300 for an old MacBook. It’s a program called “Easy Trade Up” to give incentive to Mac users to switch to Windows 10. The program is available in the US, UK, Canada, India, Brazil, France, Taiwan and Germany. I’m not sure how effective it will be since Mac users are quite a loyal bunch. Read more.
I thought I would never see this. In fact, I’ve never seen it at all, ever!
Well, there’s always a first.
If you’ve seen the Apple website lately, you probably haven’t notice anything new. However, there’s a somewhat significant but subtle change on Apple’s website. Gone is the Apple Store tab. You won’t find it on the top menu. It doesn’t mean Apple no longer has an online store. They still do. The store is now fully integrated on the entire website with Buy buttons on each product page. Also gone is the store.apple.com domain. It’s no longer being used. Lastly, the Add to Cart button is now called Add to Bag.
Apple just released a new version of the iPod touch. It’s powered by an A8 chip. It comes with a 8mp iSight camera. It’s available in 5 colors. The retina display has a 1136 x 640 resolution. Most importantly, the new iPod has been updated to match the iPhone 6. The only difference with iPhone 6 and the iPod touch is phone capability.
If you ever wonder how AAPL, Apple’s ticker symbol on Nasdaq, has done in the last 5 years. It started out at around $40 per share five years ago. It’s currently priced at about $130. That’s 3 times the value. Part of the reason why Apple has so much revenue, they place a huge markup on their products. Consider the latest and greatest, the iWatch. According to Geek.com article, the iWatch costs only $83.70 to manufacture. As the article mentions, it does not put into account the cost of development, support, packaging, etc. If you put that aside for a moment, the cheapest iWatch you can buy from Apple retails for $349, a 76% markup. That’s the just cost of using Apple products. In spite of the cost, consumers still buy Apple products for quality and support. I think consumers value that. That’s the reason why people still flock to buy Apple products. But 76% is a crazy value.