Apple TV Target Price is $150-$200

Apple is scheduled to release the 4th version of Apple TV on September 9. The target price is rumored to be between $150-$200. At that price, it better be really good. Roku is $99 while Chromecast and Amazon Fire TV are less than $40 dollars. The new Apple TV biggest feature is said to be with the remote. For owners of streaming boxes now, can Apple do enough to convince them to forego their current devices and buy an Apple TV for $200. That question will be answered when Apple introduces the Apple TV on September 9. Here are few articles about the upcoming Apple TV: ComputerWorld, 9to5Mac, and Gizmodo.

Apple TV Drops to 4th Place

Apple TV has dropped to fourth place in the streaming-media market. Roku, Chromecast and Apple Fire are outselling Apple TV this year. Rumor has it that Apple will be releasing a new Apple TV in the fall. Apple is trying to regain some of the loss market share. Part of the reason for the loss of sales is neglect from Apple. Apple TV hasn’t had a major upgrade in four years. The announcement in a few weeks can’t come soon enough.

Apple Store

If you’ve seen the Apple website lately, you probably haven’t notice anything new. However, there’s a somewhat significant but subtle change on Apple’s website. Gone is the Apple Store tab. You won’t find it on the top menu. It doesn’t mean Apple no longer has an online store. They still do. The store is now fully integrated on the entire website with Buy buttons on each product page. Also gone is the store.apple.com domain. It’s no longer being used. Lastly, the Add to Cart button is now called Add to Bag.

iPod Touch 2015

Apple just released a new version of the iPod touch. It’s powered by an A8 chip. It comes with a 8mp iSight camera. It’s available in 5 colors. The retina display has a 1136 x 640 resolution. Most importantly, the new iPod has been updated to match the iPhone 6. The only difference with iPhone 6 and the iPod touch is phone capability.

Mac OS El Capitan Now Public Beta

Mac OS El Capitan is now public beta. That means, you can now download and play around with the latest Mac OS. Apple plans to release El Capitan sometime in the Fall of 2015. If you’re curious about the new features of El Capitan, check out the video by DetroitBORG.

Spotlight looks really promising. The new Mission Control and split screen view is the feature we’ve all been waiting for. How about the pin tabs for Safari, or the muting audio from a single tab or all tabs? And no more spinning beach balls. What’s up with that?

Finally, they should have an official theme song for El Capitan when it comes out later this fall. I suggest they play this song containing this lyric, “Soy capitan. Soy capitan.”

Resetting your keychain in Mac OS X

I had a couple of weird issues on my MacBoook Air for several weeks now. Every time I tried to use iTunes, it keeps spitting out an error saying, “iTunes can’t verify the identity of the server.” In addition to iTunes, I also had an issue with the App Store. I can’t login, and it’s displaying a blank page. I tried going to an Apple Store, but the wait is 7 hours, so I called Apple Support. Since my laptop is 4 years old, Apple wants me to purchase one-time support fee of $29. I said no thanks. After a couple of hours of googling and troubleshooting, I finally found a fix. All I needed to do was reset my keychain. If you have the issue I had with iTunes and the App Store, try resetting your keychain. I’m glad I didn’t cough up $29 for a simple fix.

Thunderbolt 3 vs USB-C

This is a good read regarding the differences between Thunderbolt 3 and USB-C.

Thunderbolt 3 is backward compatible with USB-C.

All USB-C devices can be plugged into, and will work in, a Thunderbolt 3 port, but it will transfer data at the slower USB-C speed. An easy thing to remember is that Thunderbolt 3 ports are technically backward-compatible with USB-C devices.

Thunderbolt 3, however, is not (necessarily) USB-C compatible. While it’s true that you can physically plug a Thunderbolt 3 device into a USB-C port, it isn’t guaranteed to work. Some Thunderbolt 3 devices, like power adapters, may charge your USB-C-only laptop, but devices that transfer data probably will not. You’ll likely get a message on your laptop screen that the Thunderbolt 3 device is incompatible with the USB-C port.

 

 

iWatch 76% Markup

If you ever wonder how AAPL, Apple’s ticker symbol on Nasdaq, has done in the last 5 years. It started out at around $40 per share five years ago. It’s currently priced at about $130. That’s 3 times the value. Part of the reason why Apple has so much revenue, they place a huge markup on their products. Consider the latest and greatest, the iWatch. According to Geek.com article, the iWatch costs only $83.70 to manufacture. As the article mentions, it does not put into account the cost of development, support, packaging, etc. If you put that aside for a moment, the cheapest iWatch you can buy from Apple retails for $349, a 76% markup. That’s the just cost of using Apple products. In spite of the cost, consumers still buy Apple products for quality and support. I think consumers value that. That’s the reason why people still flock to buy Apple products. But 76% is a crazy value.

Two Month Wait For iWatch

I read there’s a two month wait for the iWatch. That’s a long time to wait for an order. I’m not sure if Apple purposely designed this to create demand or maybe there are manufacturing issues indeed. Probably the latter. Nevertheless, it’s a long time to wait.