A Color Nook is Coming

A color Nook is coming to a Barnes & Noble near you. The latest e-Reader from Barnes & Noble comes in a seven inch display and retails for $249. It sounds like competition for the iPad in terms of the color display, although the Nook is mostly just an e-Reader.

The competition is tough in the e-Reader business. With Amazon’s Kindle at just $139, it’s a tough sell for B&N’s to get consumers to buy a Nook for $249. Who knows?  The market will very much decide if color displays is the way to go with e-Readers.

Color displays usually requires more power and can be an issue under direct sunlight.

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