Is Microsoft Feeling The Heat From OpenOffice?

Is Microsoft feeling the heat from OpenOffice? Microsoft just launched a video attacking OpenOffice. See video below. A very interesting tactic from Microsoft. The attacks revolved around higher support costs, interoperability issues, decreased performance and efficiency, and increased frustration. For a minute there, I thought they were talking about MS Office. Ha!

Here’s the video.

And why would Microsoft attack OpenOffice? I don’t think OpenOffice is a threat to Microsoft’s dominance. Not yet, anyways. Are they really worried about OpenOffice eating away their market share? And why would they acknowledge the competition and giving them credibility. Interesting tack.