I just recently modified this website by adding several syndicated news blocks. Notice, they border both sides of this page. These blocks showcase web technology in terms of disseminating news and information. Many portals and news agencies nowadays provide RSS or Really Simple Syndication files for free.
Individuals, organizations, and companies can now take advantage of these links to syndicate news on their own websites. With just a click of a mouse on a headline, individuals are re-directed to a portal such as Yahoo News, BBC or ESPN to read the rest of the story.
The advantage for users is they now have the capability to provide up-to-date content on their website, while the portal company gains by the increased traffic. More traffic usually means more business and maybe less mass emails from them. If you like to know more about RSS and how it works, there are several excellent websites on the web explaining the details.